The MRM Playbook

Don’t take your first steps into Marketing Resource Management without knowing exactly where you’re headed. Download a complimentary copy of the definitive MRM Playbook.

Your new game plan for managing marketing resources at scale

Did you know Marketing Resource Management (MRM), the software that once assisted with marketing budgeting and planning alone, can now do so much more? It’s true. In fact, Forrester reports there’s an “MRM renaissance” in the works with so many marketers turning to the platforms. “MRM development transforms tomorrow’s marketing organizations,” the research and advisory firm says.


  • Discover the 4 steps for developing a comprehensive MRM system
  • Understand the main value drivers of MRM to help internal teams agree on the benefits
  • Learn what 80% of your prospects are looking for when they engage with your brand